Disinformation is not merely an error or a mendacious content: it is above all a dynamic of propagation. It unfolds according to laws that are by now well documented — those of stress, emotional charge, cognitive biases, relational asymmetries and network structure.
These laws, described in digital environments, recur almost exactly in families, couples and care institutions. Beliefs do not spread at random: they follow the lines of tension, the alliances, the loyalties, the power relations and the needs for coherence proper to each human system.
It is the combination of these four elements — more than “falsity” as such — that turns a hypothesis into a resistant “fake belief”.
Delouvée (2020) stresses that the power of a fake news item lies in its capacity to condense into a few elements an event or a problem that in reality has multiple dimensions. Systemic clinical work observes the same tendency in families traversed by trauma, lasting conflict or an identity crisis.
In such contexts, the relational system tends to produce highly reductive narratives: designating a single member as responsible, monocausal explanation, freezing of roles — victim, persecutor, rescuer — or erasure of temporality (“it has always been like this, forever”).
This simplification is not a cognitive weakness: it fulfils a precise psychic and relational function. Faced with emotional overload, the system needs a representation stable enough to bear uncertainty. The simplified narrative makes it possible to name the problem, to contain it, to give it minimal coherence. It acts as a mechanism of symbolic stabilisation that, in the short term, averts disorganisation or collapse.
Yet the virality of beliefs does not rest on their simplicity alone. It also rests on selective confirmation. Sunstein (2009) describes this phenomenon as an echo-chamber effect, in which ideas circulate within a closed space and reinforce one another there.
In families as in professional teams, this dynamic translates into exclusive attention to the facts that confirm the initial hypothesis, while contradictory elements are minimised, reinterpreted or ignored. The system thus performs a narrative sorting oriented towards preserving internal coherence rather than towards accuracy.
This sorting creates a relational polarisation: each person ceases to perceive the other as they are, seeing in them only the confirmation of the narrative with which they are associated. The “oppositional” adolescent, the “anxious” mother, the “absent” father, the “biased” therapist, the “intrusive” institution become not only categories but perceptual filters. Every interaction reinforces the pre-existing narrative.
A third engine of virality lies in emotional amplification. The studies by Vosoughi et al. (2018, MIT) show that emotionally charged information spreads faster and more widely than neutral information.
Family and institutional systems work the same way: narratives carrying indignation, fear, shame or guilt circulate with particular intensity. A sentence spoken in anger, an accusation, a wounded interpretation can thus become the hard core of a shared narrative, precisely because it mobilises powerful affects. In an environment saturated with emotion, rationality is not evacuated; it is simply relegated behind the group’s affective logic.
Finally, the dynamic of propagation rests on legitimation by authority. Sperber and Mercier (2017) show that humans grant far more credibility to arguments produced by sources perceived as legitimate, even when that legitimacy rests on symbolic rather than factual criteria.
In families, these figures of authority may be an elder, a parent seen as “wise”, a former professional, a transgenerational memory, a founding event. In teams, it may be a respected colleague, a head of department, an influential therapist or a charismatic member. These figures validate, amplify or transmit certain narratives, giving them greater reach. A weak narrative, taken up by a relational authority, acquires the force of a consensus.
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